Three guys with day jobs follow their hearts and decide to build the bikes they want to ride. None of that pavement stuff, either. Off-road frames that are rugged and affordable for the guy or gal who wants to build up their own ride with the components they like. Cut through the hype. Ditch the corporate speak. Crack a beer and get to work!
Website up? Check!
Trip to Interbike in Vegas to spread the word? Check!
Let the fun begin!